Team
Tiago Dias
Who is Tiago Dias?
Tiago Dias is co-founder and COO of Cycological, leading strategy, technical delivery and day-to-day operations across client engagements.
Leads strategy, technical delivery and day-to-day operations. Owns resourcing and delivery standards, and works directly on the systems, integrations and platforms that sit behind client growth.
Accountable for
- Delivery standards and resourcing
- Growth and digital strategy
- Websites, commerce platforms and integrations
- Analytics, measurement and reporting cadence
Writes about
- Growth strategy
- Website and eCommerce delivery
- SEO
- Systems integration
- Analytics and measurement
Published research
Articles by Tiago Dias
The ICO Issued £1.1m in PECR Fines. Marketing Consent Is Now a Balance-Sheet Item
The ICO's 2024/25 annual report records £1.1 million in fines for PECR breaches, alongside tens of thousands of public reports about nuisance calls and spam email. UK direct marketing is being enforced, not just regulated.
DataMost UK Businesses Have a Website. Only a Quarter Take Orders Through It
ONS e-commerce statistics show 81.4% of businesses with 10–49 employees had a website, while just 25.2% of businesses with 10 or more employees received website orders — worth £262.0 billion from UK customers.
DataIreland's AI Adoption Gap Is a Size Problem, Not a Technology Problem
CSO figures for 2025 show 57.7% of large Irish enterprises using AI against 17.2% of small ones. The gap isn't access to models — it's the operating system around them.
SystemsOnly 23% of Small Irish Firms Run a CRM. Growth Stalls Exactly There
CSO 2025: 66% of large Irish enterprises use CRM software against 23.3% of small ones. The absence isn't a missing tool — it's the absence of a single customer record.
Governance€652m in Irish Data Fines. The Common Factor Was Poor Record-Keeping
The Data Protection Commission's 2024 report shows €652m in fines and over 32,000 contacts. Access requests were the leading complaint type — and they are an operational problem before a legal one.
OperationsAt €31.22 an Hour, Manual Admin Has a Hard Payback Number
CSO figures put average hourly earnings at €31.22 in Q4 2025, rising 3.4% year on year. That converts vague 'efficiency' arguments into an arithmetic you can actually decide on.
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